Personal Branding vs. Head Shot. What's best for you?

What is the difference between personal branding and a head shot?

Today I would like to talk to you about the very different versions of business portraiture. I want to give you some information on what personal branding is and what a head shot is so that way you can make the best decision on which type of portraiture you would need for you and any employees. 

Lets start with the basic headshot. 

A basic head shot is usually reserved for businesses that are already established and relatively large or growing quickly. Basic headshots are great if you are only looking for one image, have multiple employees need only one look. Professions that come to mind are, doctors, dentists, therapists or even authors. During consultation would be when we gather if its appropriate for you to wear a suite and tie (CEO or executive) or maybe not so formal. THAT IS IT. A basic head shot is just that. Simply one image to use on several platforms. 

What is personal branding?

Personal branding is your basic head shot but with much more of a twist. I consider personal branding to be more than just one image of just you and your face. I consider personal branding to be you in action and capturing you doing what you love to do. For example, lets say you are a blogger. I would love to not only get a great photograph of you that shows the world your incredible face, but I would love to get you doing some of your blogging and behind the scenes. Maybe that's just you typing on your computer, or maybe a photo of you in front of your office space. Depending on what type of blogger you are I would either dress you up, or dress you down. We would pick clothing that not only fit your body, but your brand from the colors and energy they portray.

Personal branding is just that. It's intimate, it's raw, it's not only what you do but how you do it and who you are. This type of portraiture is great for the creative, the artist, the dreamer and the passionate. This is where we get to talk about your service, product or both and tell your story to the world. Personal branding is the basic head shot evolved. It takes a deeper look and gives your clients and customers a real feel at what it is you do and offer to them. 

The takeaway...

They say that the first impression you make is your most impactful and can make or break a potential client choosing you or not.

Here is my question for you. Do you value what you serve and produce? Do you want to be taken seriously? Do you consider yourself a professional? 

If you answered yes to any of those questions then it's important to make the time to commit to investing in yourself. You are the face of your business. You decide if you need something basic, or if you need something more. But you MUST decide. No more cellphone selfies on your business page, no more hiding behind products and logos or avatars. People want to see you, they want to make a connection to you. And who knows, they may just choose you over the other guy simply because they liked your photo better. 

If you are already running a business, updating a website or social media accounts, don't forget about YOU! 

My fellow boss mates it's time that we #bossup #acceptthechallenge and #geterdone

If you are ready to talk about your head shots or personal branding or need help deciding which one would be best for you, then please, REACH OUT HERE. Let me know how I can serve you, and lets come together as a team, tell your story and show the world that YOU ARE WORTH IT because YOU SAID SO!  

Mary Breuer