Ladies, we heard you loud and clear!
In October of 2016 I started taking in clients for boudoir photography. I had honestly done some boudoir work for brides beforehand as well as polaroid work (hehe) but it was private and hush, hush. I honestly never thought that women beyond brides would be interested in having their portraits taken in their skivvies because I knew that I wasn't. BOY WAS I WRONG!
As I continued growing the business I was having difficulty finding places for women to shop prior to their session, when I suddenly remembered a lingerie store being next door to the cloth diapering store I would shop at all the time. I never dared to go in their with my baby, afraid she might ruin something but I tucked it away with a note that said, "you should check that out sometime." As the 2017 year was closing, I decided that I needed to get some models that were okay with their images being shown publicly as boudoir is so very personal and intimate that 95% of my work goes unseen (totally okay). However, that makes it a little bit difficult to sell it. People want to know how you will make them look! So I decided to team up with Belleza and Boudoir De Pere (that lingerie store I had tucked away). We reached out and planned a body positive shoot that highlighted not only multiple bodies but diversity in ethnicity and age. We wanted women to know that everyone can wear lingerie if they want to and to not be ashamed.
All was well, however, the more clients that came in for a photo shoot the more I realized that we were not actually including my own body size and bigger. My clients were coming back to me frustrated with not being able to find something that fit them well or at all when they went in. I felt terrible, because part of me felt the same way when I shopped there myself and now my clients were unhappy. SO, I called Christal the owner and suggested we do something about it! I stated that instead of having another segregation of body type stores you know the (layne bryant, torrid, fashion bug etc). Why don't we just include all the body sizes we possibly can! Christal was on board 100% and then offered me the opportunity of picking it all out since I know what photographs best and where things need to "hit" for curvy women. And then she offered to let me name it! And ladies, that is how we came up with BLACK LABEL CURVES by Mary. As it is a break off from my Black Label Exclusive experience that I offer at my studio.
We have been hard at work hand picking a variety of pieces and we want to celebrate and show them off by hosting this launch party! This event is for everyBODY meaning that if you are super curvy or not everyone is invited to come celebrate the integration of all body types in one store! Plus we want your feedback and we want to serve you champagne, chocolate and a custom bra fitting to ensure you are properly supported!